From your idea, we gather the goals, market research, and stakeholder insights to bring your vision to fruition. We’ll sketch out the architecture - user groups, logic flow, user journey - and brand - UI/UX strategy and feedback, target market - necessary to draft a meaningful product prototype on ‘paper’.
Initial funding in place, Troon will create your minimum viable product (MVP) with the minimum functionality and feature set to satisfy early adopters and tester groups. This allows us to collect the maximum amount of validated learning with the least amount of time or money.
At this point, if a project requires additional funding, Troon assists with a security token offering (STO) for investors. We can digitize your company - including a tokenization strategy, automated business processes, and a federated digital ID - create a complete marketing plan, and even get you listed on a relevant exchange.
Securing and onboarding end-user partners, and building out any remaining product functionality, is a crucial step in development. Together, we’ll come up with the communication strategy, systems, and processes, and support systems essential for a successful product and launch.
Testing & Feedback
Often the difference between success and failure, many startups skip it because they lack the experience or knowledge to do it right. Troon can help. We’ll create insightful usability tests, user feedback loops, and exploratory customer interviews to collect test group criticism and reaction essential to optimize and update your product.
Full Product Launch
Final tweaks based on feedback, final marketing plan including brand, communication, and amplification strategies, and any remaining optimization or automation left to be done.