Lungsphere 360
Dr. Thamer Sartawi, an interventional pulmonologist, is dedicated to closing critical gaps in lung cancer care and saving more lives. He has seen firsthand how patients are lost in fragmented systems and siloed referrals. Delays of six to eight weeks can mean the difference between an early-stage diagnosis and a late-stage outcome with poor survival rates.
To address this, Dr. Sartawi founded Lungsphere 360. A platform that enables faster, smarter diagnosis, unifies care teams in one place, and delivers closed-loop follow-ups to eliminate patient leakage.
Initial Timeline
6 weeks
Engagement
Fixed Fee – Digital Launch Package
Services
Branding
Web Development
Pitch Deck
Video Production
The Challenge.
Lungsphere 360 was created to solve the daily frustrations clinicians face with fragmented systems, but stepping into the market required more. To attract investors, earn trust from physicians, and stand apart in the oncology tech space, the company needed a professional brand identity.
Lungsphere 360 needed clear, credible messaging for audiences ranging from nurse navigators to hospital executives. Professionally designed assets were key to conveying trust, depth of the solution, and create the right first impression with investors and healthcare leaders.
Our Strategy.
With the Digital Launch Package, Troon transformed Lungsphere 360’s vision into a compelling brand. The process blended AI-driven research with human creativity, using advanced tools to dive into the healthcare landscape, validate key personas, and sharpen messaging for each audience.
Each asset was intentionally designed to communicate the urgency of the problem, the strength of the solution, and the vision behind Lungsphere 360.
- Branding
Logo, typography, and color scheme were designed to convey clarity and trust. The logo’s interlocking
L-shapes form inward arrows within a circle, symbolizing 360° connectivity and positioning Lungsphere 360 as the hub for lung care.
- Pitch Deck
Structured to tell the full story: the systemic gaps in lung cancer care, the unique value of a clinician-built, EHR-agnostic orchestration platform, and the financial and clinical ROI for hospitals.
- One Pager Website
Designed for clarity and conversion, it communicates the problem, solution, and impact in language accessible to both clinicians and executives, with a clear demo CTA. - Sizzle Reel
A dynamic reel that ties the brand narrative together, visually reinforcing the promise of “from
detection to treatment.”
Final Design.
Working with Troon gave me the confidence that Lungsphere 360 would be seen for what it truly is, a serious solution to a life-and-death problem. They quickly understood both the complexity of lung cancer care and the urgency of our mission, and translated that into a brand and materials that truly reflect who we are. I always felt the team was as invested in our success as I was. They didn’t just design a logo or a deck; they helped capture the essence of our vision and communicate it in a way that resonates with physicians, executives, and investors alike. The process was collaborative, adaptive, and deeply thoughtful, and the result is a brand identity and set of assets that match the credibility and urgency of our mission.
Dr. Thamer Sartawi
Founder, Lungsphere 360
Conclusion
With the Digital Launch Package in place, Lungsphere 360 has been able to step confidently into conversations with investors and healthcare systems. The brand assets are already proving their value by creating strong first impressions and driving productive discussions. Even before the platform’s official launch, these assets are helping the company gain traction and build the relationships needed for its next stage of growth.
