Informed Perspectives
Informed Perspectives (formerly Informed Opinions) is a Canadian non-profit dedicated to amplifying the voices of women and gender-diverse experts in media, policy, and public discourse. Through training, advocacy, and an expansive expert database, the organization works to ensure diverse perspectives are represented across Canada’s decision-making landscape.
Initial Timeline
2 months
Engagement
Fixed Fee
Services
WordPress Development
SalesForce Integration
Technology
WordPress
SalesForce API
Zoom API
The Challenge.
As Informed Perspectives prepared to relaunch under its new brand, the organization needed a digital platform that could grow with their mission. It needed to be capable of hosting and managing data for more than 3,000 experts, with room to expand.
Their vision was to build a digital platform that seamlessly connected their expert network with the journalists, policymakers, and organizations seeking credible voices. The site needed to integrate with Salesforce for data management, automatically publish live events from Zoom, and offer bilingual access for audiences across Canada.
It had to be dynamic, data-driven, and effortless to maintain, a true reflection of their forward-moving advocacy.
Our Strategy.
We developed a custom WordPress platform designed for scalability and automation.
- Salesforce Integration: Expert profiles and articles are fetched through the Salesforce API and updated automatically, keeping information accurate and current without manual effort.
- Zoom Automation: Events, webinars, and workshops populate and retire automatically through the Zoom API, ensuring visitors always see what’s upcoming.
- Donations & Careers: Secure donation functionality and a custom careers page make community support and recruitment simple.
- Bilingual Access: A bilingual structure was built into the site, allowing content editors to manage English and French versions seamlessly through WordPress.
Every integration was built to streamline operations and give the organization freedom to focus on impact, not maintenance.
Final Design.
Working with Troon was an incredibly smooth and collaborative experience. Their team understood not just what we needed technically, but why it mattered, ensuring our platform truly supports the experts and audiences we serve.
The integrations they built have made our work far more efficient, and the new site reflects the professionalism and accessibility we strive for as an organization. Troon delivered a solution that feels both powerful and purposeful, and we’re thrilled with the result.
Samantha Luchuk
Manager, Informed Perspectives
Conclusion
The new Informed Perspectives website functions as a living ecosystem for expert engagement, media collaboration, and public education. Journalists and organizations can now search and discover expert voices with ease, while the internal team benefits from an automated system that minimizes administrative effort and eliminates redundancy.
Since launch, the site has strengthened the organization’s visibility and operational efficiency turning what was once a static resource into a dynamic hub that grows with their community. Built for expansion and impact, the platform positions Informed Perspectives to continue leading national conversations with insight, credibility, and purpose.
