It’s nearly 2020. Your business needs a website.
It needed one last year, and the year before that, and the year before that. In fact, a comprehensive and engaging online presence should have been a cornerstone of your marketing for at least the past decade.
The good news? It’s never too late. You didn’t miss the boat. If you don’t have a website, you should get one yesterday. An online platform and social media presence are only going to get more essential with each passing year.
As proof of that, just look at the explosive growth of the internet since Tim Berners-Lee published the world’s first website in 1991.
Number of websites online from 1991 to 2019
Source: Internat Live Stats
Today there are an estimated 1.72 billion sites, with some placing that number closer to 2 billion. 100,000 new domain names are registered, and thousands of new sites go live, each and every day. Over half of the world’s population – somewhere in the vicinity of 4.4 billion people – are internet users.
So it bears repeating: you and your business need a website.
But there’s a caveat to that statement. You need a modern website that reflects your current business goals and desired image. If you’re still relying on the same site design from five or more years ago, you’re not doing your brand any favors.
And that’s precisely the situation the Kirsch CPA Group found itself in recently.
Kirsch CPA Group was founded in 1991 by John Kirsch with a stated mission of providing premier-level accounting services for small and medium sized businesses. It’s since grown to include 35+ employees, and has been named one of the “Best of the Best Firms” by Inside Public Accounting for five of the past six years.
In its 28 years of existence, you can imagine that they’ve seen a great deal of change in both their own objectives and how to spread awareness, capture leads, build loyalty, and exceed client expectations.
When they reached out to Troon, their existing website was creatively outdated and no longer reflected who they were as a firm. It had not been adequately maintained or prioritized for far too long, and as we’ve said before, a slow, obsolete website is worse than not having one at all.
Beyond simple aesthetics and technical logistics, Kirsch was shifting its focus to acquiring more consultative-based CPA work, and those goals were not present on the old site.
They asked Troon to make it right.
As always, we start with some simple questions that provide invaluable insight and guidance, including:
The answer to these questions and more provide Troon with the blueprint we need to get started planning and designing your site. There are no cookie-cutter solutions.
For Kirsch CPA Group, the priority was on lead gen to go with their shift in business strategy. What did potential clients need to know, see, and do?
Together, we developed a clear unique selling proposition to differentiate Kirsch from other accounting-services consultants.
We helped them distill the key criteria for choosing the best CPA firm to its simplest, most straightforward terms, making them accessible and prominent throughout the new site.
Troon and Kirsch collaborated on the creation of active, bold calls-to-action and data capture points to facilitate lead generation and capture.
Finally, Troon gave the website a sleek, modern design that was eye-catching, intuitive, and matched the professionalism that Kirsch brings to the table.
A website that accurately reflected the brand: dynamic, authoritative, and engaging.
An online platform that Kirsch and its partners were proud to share and integrate into their SEO and PPC campaigns.
A web address that made them look good and worked on their behalf to generate leads and spread awareness.
Your website can and should do a lot more than just exist. It can capture leads, share resources, cultivate loyalty, assist existing clients, entice potential customers, and much, much more.
Troon help us develop a great website. We continue to get new leads telling us that they decided to call after checking out our website.