Case Study

Hamilton Rotary Club

Custom Ticket and
Event Booking Application

Strategic Brand Refresh

Membership Application Digitization

List of services we provided for this project:


  • Website Design and Development

  • SEO

  • Event Module

  • Content

  • Payment Processing Integration

  • Maintenance and Support

Client

Hamilton Rotary Club

Challenge

The Rotary Club of Hamilton Ohio was having difficulty attracting new members to its Club, particularly Generation X and Millennials . Their existing web presence was an outdated basic WordPress site. The content was old, the images were primarily stock images, and there were no opportunities for a site visitor to interact. Prospective members could only apply via a paper registration form, which was submitted through the mail. Their largest annual fundraiser was a live performance but did not have the ability to sell tickets online.

Solution

A dynamic web presence that engages members and prospects by updating them on the latest events and articles.

Results

Nearly 40% of the 2,000 tickets to the fundraiser were sold online. This helped in achieving a sellout performance and two near sellouts. Fundraising revenue exceeded projections. The Club also increased membership by 11%, 87% of those members falling in the Generation X or Millennial category. Club members now turn to the new website weekly for current Club information.

Time: 4 months

Cost: $8,000

Code: Wordpress CMS

Testimonial

Mike Kihm

Club Administrator

Our new website has exceeded our expectations, particularly in the area of ticket sales for our fundraiser, as well as new member development. Members are constantly telling me how much they enjoy re-visiting our new Rotary website. We are very pleased with our new website!

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