A website is not and should not be a one-and-done scenario. While having one is obviously better than not, you need to deliver more than just an address on the web. Consider
Our consumer habits revolve around the web these days, whether it’s for personal or business use, B2B, or B2C. When we’re in the market for something, we head online.
A website, therefore, is crucial. But not just any old site will do. You’ve got to stand out. You’ve got to meet and exceed expectations.
The user experience is critical to success. A slow, out-dated, clunky website actually does more harm than good in the 21st century. Consumers will simply click to the next search result if your site takes too long to load or looks like a throwback to 2005.
With such quick and convenient access to your competition, your website needs to not only inform your clients…
It needs to impress them.
C.D. Jabbco, an auto transport equipment specialist, had an existing website, but as forward-thinking innovators, they understood that it was looking a little dated. It was time to expand, refresh, and renew.
And that’s right in our wheelhouse at Troon.
Jabbco was looking to simplify their existing site while adding new focuses and services. Most importantly, they wanted to prioritize visuals to both modernize the look and inspire their customers.
Humans are visual creatures, and no where is that more evident than online. We’re drawn to and appreciate visuals more than text.
Knowing that, Jabbco wanted to turn their online platform into a visual ‘candy store’ for their clients. They wanted to optimize for local search results. They wanted to start the ball rolling on their eventual transition to an e-commerce portal.
And Troon wanted to help them get there.
Troon is not in the business of cookie-cutter solutions.
Our designs and creations are custom-built for you and your customers. The discovery call or sit-down is pivotal to our process.
Our development and design team then got to work.
We created a new, minimalist logo. We studied the websites of Jabbco’s competition as well as other sites popular with their target market, and designed a refreshed UX/UI flow that would appeal and resonate with them. We conducted a thorough SEO analysis, and optimized the new site structure and keywords for search success.
They had a checklist of what they wanted. Troon checked all of those boxes.
We delivered a visually-appealing, streamlined, and intuitive site that is both aesthetically-pleasing and easy to update on a regular basis.
The result? Jabbco loved the new design. If the client is happy, then we’re happy. A good website is never truly done. Like a home, it’s necessary to upgrade, reorganize, and renovate from time to time.