Design Challenge? Enter the Sprint Process
A design sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Originally developed at Google Venture, it combines business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Working together in a sprint, you can circumvent back and forth debates and compress months of collaboration into a single week. Instead of waiting to launch a minimum viable product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.
Examples of some of the well-known products that went through this process are 23andMe, Slack, Nest, and Foundation Medicine.
What is My Remedy App
My Remedy App is an innovative solution to the procurement of cannabis. It’s mission is to provide a platform for end users, store owners and producers to connect,purchase and sell products in a smooth and efficient way. In addition, user reviews are collected to develop a unique algorithm that help suggest the best product for a user’s desired goals and intentions of use.
The project started with a rush request to develop an MVP so the client could test and refine their vision. As the project was discussed with the design team many user experience issues were uncovered. Even though it was an MVP, the Design team wanted a valuable product in less time with maximum efficiency. For that reason, a design sprint was the best choice to come up with the best solution in the least amount of time.
- The user flow was complicated.
- Three types of end-users (Supplier, Caregiver & Member) that required a clear, unified platform.
- Multiple stores where a user can buy products which were not well defined.
- Pickup and delivery options for multiple store created confusion.
- The search engine was limited, and did not display products according to effects.
- The user had to fill in their address every time for multiple stores.
- There was no option for the user to compare products to help make a purchase decision.
In order to resolve these issues, we:
Met with Key Stakeholders
We discussed the whole project in detail over multiple meetings and tried to get as much information from the product expert as possible.
Noted HMWs During these Discussions
While discussing we created HMWs (How Might We’s) on a post-it and highlighted the important HMWs by giving each a dot rating.
Created a Long Term Goal and Developed Sprint Questions
We have created a long term goal and developed sprint questions that will be answered at the end of the sprint.
User Persona & Customer Journey Map
We created 3 different personas for the members, caregivers, and suppliers to clearly define the target audiences. We developed the user journey and user flow, even noting feelings, which helped understand the flow of the product.
By researching competing products and services, the design team was able to draw inspiration for additional concepts in the next phases of the design sprint. Each team member researched individually and came up with 2-3 examples that they thought could be used. These ideas were presented to the team, resulting in ten to twenty ideas drawn up on a whiteboard.
The next step was to elevate the user experience. In order to do this, the team envisioned a poor (1-2 star) experience and then defined what would be needed to bump that experience up to a 4-5 star rating. Then a 5 star experience, to 6 and repeating this until they reach the pinnacle, of an 11 star experience.
The goal of all this is not to then go out and build that 11 star product. It helps to:
- Define what a great customer experience truly is
- Focus on what is important for your customer
- Identify “ultra-luxurious” items that you may be able to start building now
- Get teams thinking beyond marginal improvements into industry-changing solutions
For this part of the process, our team roughly sketches eight distinct ideas in eight minutes for the check out process. From there, a sketch is selected by the group. The speed of this exercise pushes a team to think outside the box. The goal is to push beyond the first idea, which is frequently the least innovative, and to generate a wide variety of solutions.
It is also important to remember that the ideas do not have to be great. Weird, impossible, and impractical ideas often give way to truly inspired ones
In this exercise, team members focus their time fleshing out one idea that they consider to be the best, regardless of the most popular ideas identified from the Crazy 8’s sketches. These sketches are a combination of new and existing ideas where the goal is to create one fully formed solution.
We string the winning sketches into a storyboard in order to plan the user flow, at which time questions are asked and answered. This is similar to the three-panel storyboard approach, but a longer version, tightly knit into one complete story.
A design sprint prototype is the visual layout produced during the sketch phase. Based on all collected insights and feedback, an initial prototype is created. Using the team’s screen design tool of choice, Figma, the hand-drawn storyboard is brought to life step-by-step.
Stakeholder feedback & User Testing
Client feedback of the first-draft prototype was collected. At this stage, the app should feel as realistic as possible so that the client can provide the best possible feedback. After this, the final step of the sprint is to test the prototype with the target customer, collect feedback, and make any necessary adjustments.
Post design Sprint Process
Wireframe & Stackholder Feedback
After receiving positive feedback and refining the prototype, we moved to high fidelity wireframes to get a detailed flow of the application. The wireframes were presented to the client and received approval after minor revisions. From here, we moved to the UI design.
Working on the branding
During the design sprint, it is impossible not to address branding challenges. The initial name of the brand was ‘Remedy App’ but during the sprint it was changed to ‘My Remedy App’. The focus of the app is providing a remedy to the end user in the form of cannabis products, and the addition of ‘my’ provides a more personalized feel. Through several brainstorming and sketch sessions, a logo was finalized and logo guidelines were defined for future use.
Pinterest was an excellent tool to find inspiration for the app’s design. The colors and visuals that would later end up in the app were found and collected into virtual mood boards on Pinterest. The design team not only looked at other cannabis apps, but products from other industries as well.
After the branding exercise, brand fonts and colors were defined. In order to make the product design UI consistent and flawless, the design team created a detailed header and paragraph typography and added a primary and secondary color palette to the style guide. The fonts are super clear and colors were inspired by nature.
Final UI Design
After the wireframes and the style guide were finalized, the team’s UI design talent was unleashed. A super clean, minimalistic approach was chosen for better clarity and ease of use. Mobile was top priority too as a fair number users will be utilizing the app via their smartphone. The dashboard was also refined for the grower experience, ensuring their view offered easy uploading and editing of the products they are offering. The result? An MVP that will help My Remedy App take their product to the next level.