It seems like just yesterday (and at the same time, a lifetime ago) that Isaac, David and myself embarked on our business venture together. I have always had an entrepreneurial spirit but it was the good fortune of being surrounded by incredible, like minded people that has led to our combined success.

As I reflect on that last 5 years, I can’t help but wonder why we have triumphed where others have failed. Understanding this difference is the key to understanding the past but also the foundation on which to build our future.

I believe there are three significant things that have brought us to where we are:


  • Our Vision – at Troon, we believe in slow, steady growth, exceptional products and investing in our staff. We have consciously decided to behave in business as we would behave in life. Transparent, honest and respectful to all. I believe this has delivered the fringe benefit of smart, engaged & loyal staff members.
  • Devotion – our leadership team is in this for the long haul. We have poured our passion, time and love into this company. We live, breathe and dream Troon. Hopefully our devotion inspires those around us.
  • Trust – Through honesty, transparency and devotion we have built trust in our company. When team members know they can count on each other, and understand that contributions are welcomed and valued, it creates an environment in which morale increases, productivity sees an upswing and our product becomes exceptional in its quality.


The past 5 years have been an absolute privilege, and I look forward to many more years of continued success for Troon.”