Let’s Talk Period

Dr Paula James, Queens University

Hematologist Dr. Paula James knew first-hand how often a bleeding disorder goes undiagnosed, and how rarely women, girls, and those who menstruate voice concerns around bleeding and their menstrual cycle.  With Troon, Dr. James developed an effective platform to help them access information, self-diagnose, and seek the help they deserve. 

Initial Timeline

4 Months

Engagement

Fixed Fee

Services

Web App Development

Technology

WordPress

Javascript

PHP

UI/UX

The Challenge.

Users needed an accessible platform that fostered understanding and knowledge of bleeding disorders. Focused on those experiencing the issues rather than on healthcare providers, the site needed a clean UI/UX as well as an embedded self-diagnosment tool.

Features:

The application needed to have the following three main core areas:

  • Marketing Piece
  • Web Application
    • Public Facing Area
    • Private User Area
  • Admin Panel (Back Office)

Our Approach.

To provide relevant information directly to users, Troon deployed a WordPress web app using Javascript and PHP with a MySQL database. Through user feedback, Troon optimized the platform to create a strong UI/UX platform that empowers end-users with the vital information they need to advocate for their own health, and the health of others.

The Self-BAT.

The centerpiece of Let’s Talk Period’s platform is the self-administered bleeding assessment tool: the Self-BAT. Troon embedded the Self-BAT through a digital algorithm to make it universally accessible. This scientifically validated scoring tool is offered in multiple languages, aggregating relevant information while maintaining security and regional compliance, and provides users with printouts of results to be shared with their primary healthcare provider.

Final Design.

Conclusion

Through intentional development and streamlined UX, this cutting-edge website continues to garner thousands of unique visitors from over 80 different countries. The Self-BAT has been completed thousands of times, and hundreds have resulted in abnormal scores. That means hundreds of people have been diagnosed and treated that otherwise may not have. The team at Troon continues to offer tech consultancy and web app development assistance to Dr. James and her team.